Second Look Boutique

709 South Avenue Rochester NY 14620
NEW ITEMS DAILY IN ALL CATEGORIES
Secondhand Curated as well as Consignment

If you’re interested in vending at our boutique in the future, please email Sarah at secondlookroc@gmail.com
If you’re looking for consignment information, visit this tab here.

We carry brands that range from every day, unique, and vintage to luxury designer. We want the Second Look shopping experience to be inclusive of all price points, sizes, and needs. We also have formal gowns/cocktail attire, formal shoes, and men’s (men’s is exclusively in our online shop)- in addition to our everyday styles.

We look forward to seeing you!
*As we are a sustainable store, we ask that you please bring your own reusable bag, or receive one of our Second Look bags and get a percentage off your future purchase with every use!

CURRENTLY DISPLAYING:
Trending Styles, Gala Looks, Winter and Holiday
 (Everyday and Luxury Brands)

We are always filling our racks with new items - every day you’ll see something unique. Some brands you’ll see in store regularly, ranging from every day to luxury:
- Coach
- Lulus
- Lilly Pulitzer
- Madewell
- Reformation
- Free People
- Sezane
- Kate Spade
- Krista Larson
- Michael Kors
- Louis Vuitton
- Anthropologie
- J.Crew
- Mother Denim
- Vintage
- Sorel
- Vince
- PINKO
- Lillith
- Eileen Fisher
- MacKenzie-Childs

Brands We Carry.

Learn More

Store Hours
(and Holiday 2025)

LOCATION:
709 South Ave. Rochester, NY 14620 (South Wedge)
please bring your own reusable bag to support our mission around sustainability or grab one of our custom totes with purchase!

PHONE:
(585) 236-4565

EMAIL:
secondlookroc@gmail.com

HOURS: (holiday hours below, with extended times)
Sunday: CLOSED
Monday: CLOSED
Tuesday: 12pm4-pm (December 16, 12/23: 10am-4pm
Wednesday: 11am-5pm
Thursday: 11am-5pm
Friday: 11am-5pm
Saturday: 11am-4pm

HOLIDAY HOURS:
December 23rd: 10am-4pm
December 24-26: CLOSED
December 27: 11am-4pm
December 30: 11am-4pm
December 31 (NYE): 10am-2pm
January 1-2: CLOSED

Give the gift of
sustainable fashion.

micro-events and space rental information
Apply to be a vendor with us
Sell your Treasures