Second Look Boutique

709 South Avenue Rochester NY 14620
NEW ITEMS DAILY IN ALL CATEGORIES
Secondhand Curated as well as Consignment

If you’re interested in vending at our boutique in the future, please email Sarah at secondlookroc@gmail.com
If you’re looking for consignment information, visit this tab here.

We carry brands that range from every day, unique, and vintage to luxury designer. We want the Second Look shopping experience to be inclusive of all price points, sizes, and needs. We also have formal gowns/cocktail attire and formal shoes/bags - in addition to our everyday styles.

We look forward to seeing you!
*As we are a sustainable store, we ask that you please bring your own reusable bag, or receive one of our Second Look bags and get a percentage off your future purchase with every use!

Charitable Giving:
We are happy to support our local community organizations through gift cards and in-kind donations. We allow for two total gives per organization in a calendar year. Please reach out at secondlookroc@gmail.com, subject “charitable giving”

We are always filling our racks with new items - every day you’ll see something unique. We have sizes ranging from XXS and petite to 5X, and shoe sizes 5.5-12. We have vintage brands, handmade items from local designers, everyday brands, luxury and designer labels as well.

Brands and Sizes
We Carry.

Store Hours

LOCATION:
709 South Ave. Rochester, NY 14620 (South Wedge)
please bring your own reusable bag to support our mission around sustainability or grab one of our custom totes with purchase!

PHONE:
(585) 236-4565

EMAIL:
secondlookroc@gmail.com

HOURS (Updated February 2026):
Sunday: CLOSED
Monday: CLOSED
Tuesday: CLOSED for winter (reopening in spring!)
Wednesday: 11am-5pm
Thursday: 11am-5pm
Friday: 11am-5pm
Saturday: 11am-4pm
*Hours may be subject to change for special events, weather, or unforseen circumstances.

Give the gift of
sustainable fashion.